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Marketing Mole: Who does Google think you are? - Amanda Mackenzie, Chief marketing officer, Aviva

- The first result is a Marketing article about Mackenzie's exit from British Gas for Aviva..... - The fourth link is to a series of images, which includes two of Aviva's Mackenzie. - The final listing ... 2008. Despite the high-profile £9m rebranding campaign for Aviva, Mackenzie has relatively few relevant links. Action - One of the image links pushes to Aviva's site, so Mackenzie could easily use ...

Sector Insight: Motor insurance

premiums (GWP) in 2007. The top five players, which also include Aviva, RSA, Zurich and Fortis, account for 66%, with a total GWP of 5.4bn. Norwich Union has just rebranded as Aviva with a high-profile ad ... 2 Aviva 1033 1171 1388 ...

Aviva strikes deal with ITV Drama Premieres

Aviva has struck a sponsorship deal with ITV Drama Premieres. The tie-up will begin next month

Norwich Union set to change website address

Norwich Union, the UK's biggest insurer, is set to change its customer website address to Aviva

Editor's comment: The case for going global

globally. It is also time-consuming - Aviva spent the best part of a decade putting its plans into place ...

Marketers need to be wary of price comparison sites

react.' Norwich Union, soon to be Aviva, has responded by withdrawing from price-comparison sites ...

Digital & Direct brief: Norwich Union launches first video blog

Norwich Union, soon to be Aviva, is launching its first video blog, which stars its sales

Branding: Brand in the news - Aviva

Aviva is an odd name. More like a small car. Or, a beauty spa. Sorry, that's Aveda. In fact it

 

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