to remove filtersThe medium is the message
10 Nov 2009 | by Suzy Bashford
and the Advertising Association, Amanda MacKenzie, group marketing director at Aviva, says: "There are too many trade ...
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Seven Squared to publish new magazine for Aviva
16 Nov 2009 | by Sarah Shearman
LONDON - Aviva, the private health insurance and income protection company, is launching a new...staff is undisclosed, but content will be written by contributors and Aviva's clinical staff, as well as interviews with Aviva customers and leading surgeons. Seven Squared was set up following the acquisition ...
Putting a price on media planning
22 Sep 2009 | by David Benady
operations at Aviva (with responsibility for marketing procurement) Agency: Under review How can ...
Aviva reviews £150m global media planning and buying needs
10 Sep 2009 | by Arif Durrani
LONDON - Aviva, the insurance giant formerly known as Norwich Union in the UK, has called a review...into one agency or network. It will include the media requirements for the Aviva-owned motoring company RAC. At present, Omnicom handles Aviva's 50m media business in the UK, the company's biggest advertising market ... process is being led from Aviva's London headquarters by marketing operations director Jan Gooding. She ...
In Your Space trucks to showcase Aviva ads
26 Aug 2009 | by Maisie McCabe
LONDON - Outdoor media owner In Your Space has signed a three-month campaign with Aviva Car...Space, Aviva Car Insurance will be able to target motorists while they are in the perfect mindset. The Aviva campaign is running on a total of 210 ad sites, which In Your Space calls "high reach billboards ...
Ad2One appointed to handle sales for Vtravelled.com
13 Jul 2009 | by Sara Kimberley
be shared with other users. Last month, the digital sales house was appointed by Aviva-owned breakdown ...
Penna acquires Barkers for £8.6m
30 Jun 2009 | by John Reynolds
the COI, Tesco, Aviva, Orange and Microsoft. Recruitment advertising has been hit particularly hard ...
Equi=Media drives £1m BSM contract
30 Jun 2009 | by Sara Kimberley
. In April, insurance giant Aviva sold BSM and its subsidiaries to Arques Industries, the investor ...
Ad2One wins RAC web work
09 Jun 2009 | by Sara Kimberley
LONDON - Ad2One, the digital sales house, has been appointed by Aviva-owned breakdown service RAC...According to The Nielsen Company, the RAC spent 7.2m on display advertising in the 12 months to 31 March 2009. The agency won the account, worth up to 1m, from incumbent ad sales house Adlink. The RAC, which was acquired by Aviva for about 1.1bn in March 2005, has about seven million members ...
TradeDoubler's Wood set to join Diffiniti as managing director
06 May 2009 | by Arif Durrani
, he will be responsible for managing 100 staff working for clients that include Sky, Aviva, Auto ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
