City & Corporate: Insurers seek help to ditch jargon
31 Jul 2009 | by Alec Mattinson
Alistair Darling and Aviva chief executive Andrew Moss, suggested that the industry could take a more ...
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The Work: New Campaigns - UK
31 Jul 2009
. The idents all finish with the new campaign endline: "Volkswagen. Taking you further." AVIVA - AVIVA DIRECT INSURANCE CREDITS Project: Aviva direct insurance Client: David Tyers, director of marketing, Aviva Brief: Communicate that Aviva recognises the deal hunter in everybody Creative agency: Abbott ...
Insurers to demystify business as industry takes bigger role in welfare state
30 Jul 2009 | by Alec Mattinson
A report this week from the Insurance Industry Working Group, chaired by Chancellor Alistair Darling and Aviva chief executive Andrew Moss, suggested that the industry could take a more central role in the welfare state. The report, on the shape of the industry in 2020, envisaged the sector growing to meet ...
The Marketing Profile: Helen Page of RBS
28 Jul 2009 | by Alex Brownsell
accusations of marketing profligacy, such as those that have been aimed at Aviva. Page says the campaign ...
Sector Insight: Motor insurance
28 Jul 2009 | by Jane Bainbridge
premiums (GWP) in 2007. The top five players, which also include Aviva, RSA, Zurich and Fortis, account for 66%, with a total GWP of 5.4bn. Norwich Union has just rebranded as Aviva with a high-profile ad ... 2 Aviva 1033 1171 1388 ...
Public Affairs: The scramble for Tory PPCs
24 Jul 2009 | by David Singleton
Shandwick, and Tracey Crouch, head of public affairs at Aviva. F-H head of public affairs Nick Williams ...
Skive buys majority stake in Soup
23 Jul 2009 | by Jacquie Bowser
Soup, which is based in London and Norwich, has 35 staff. Its clients include Sky, Innocent, Jordans Cereals, Virgin Money, Moonpig and Aviva. Skive and Soup will continue to operate as separate entities, but will share certain resources when required. Separately, ad industry veteran Alan Page has ...
Ad2One appointed to handle sales for Vtravelled.com
13 Jul 2009 | by Sara Kimberley
be shared with other users. Last month, the digital sales house was appointed by Aviva-owned breakdown ...
Penna acquires Barkers for £8.6m
30 Jun 2009 | by John Reynolds
the COI, Tesco, Aviva, Orange and Microsoft. Recruitment advertising has been hit particularly hard ...
Equi=Media drives £1m BSM contract
30 Jun 2009 | by Sara Kimberley
. In April, insurance giant Aviva sold BSM and its subsidiaries to Arques Industries, the investor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
