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Campaign Annual 2009 - Top 10 worst celebrity ads

10 Dec 2009

1. Money Supermarket Peter Jones DCH 2. Diet Coke Duffy Mother 3. Heart Emma Bunton, Jamie Theakston 4. Iceland Coleen Nolan Tom Reddy Advertising 5. Swift Cover Iggy Pop Rainey Kelly 6. Aviva Bruce Willis, Dame Edna Everage, Elle Macpherson AMV ...

Campaign Annual 2009 - Top 10 celebrity ads

10 Dec 2009

Jamie Oliver 4Creative 5. Aviva Direct insurance - starring Paul Whitehouse Abbott Mead ...

Pitch update

04 Dec 2009

. Final stage meetings for Aviva's global media pitch have drawn to a close, with the incumbent, OMD ...

Aviva to maintain high marketing spend in 2010

20 Nov 2009 | by Alex Brownsell

LONDON - Aviva chief marketing officer Amanda Mackenzie has confirmed the financial services giant...this year, following its high-profile 80m campaign to flag the rebrand from Norwich Union to Aviva. Over ... . Despite claiming that brand consideration for Aviva has increased five-fold, Mackenzie said the company ... The Fast Show actor Whitehouse, which have successfully captured the brand essence'. Aviva is currently ...

The Week in City & Corporate

20 Nov 2009 | by Alec Mattinson

Lockstone made corporate affairs director at Aviva Investors....Aviva Investors, the asset management business of insurance giant Aviva, has appointed Paul Lockstone as its corporate affairs director. Lockstone is currently MD of Edelman's EMEA financial practice and will start at Aviva Investors in January 2010. Lockstone will lead the external and internal global ...

Chief marketing officers find it lonely in the board room

17 Nov 2009 | by Nicola Clark

at insurance firm Aviva. 'You can't make significant changes without leadership from the top.' Marketers need ... : Aviva Amanda Mackenzie Group marketing director, Aviva While advertising trade bodies ... tion to this trend is the insurance brand Aviva, which rolled out a multi-million-pound rebranding ...

Seven Squared to publish new magazine for Aviva

16 Nov 2009 | by Sarah Shearman

LONDON - Aviva, the private health insurance and income protection company, is launching a new...staff is undisclosed, but content will be written by contributors and Aviva's clinical staff, as well as interviews with Aviva customers and leading surgeons. Seven Squared was set up following the acquisition ...

Aviva launches Your Wellbeing customer magazine

16 Nov 2009 | by Fiona Ramsay

LONDON - Aviva has appointed customer publisher Seven Squared to produce Your Wellbeing, a new...The magazine aims to demonstrate that Aviva is a health and wellbeing provider and not simply a health insurer. The magazine also actively encourages customers to engage with Aviva online ... by contributors, interviews with leading surgeons and Aviva customers who tell their individual stories. ...

Edelman's Paul Lockstone to head up Aviva Investors' corporate affairs

13 Nov 2009 | by Alec Mattinson

Aviva Investors, the asset management business of insurance giant Aviva, has appointed Paul...Lockstone is currently MD of Edelman's EMEA financial practice and will start at Aviva Investors in January 2010, reporting to Erich Gerth, global business development director. He will lead external ... and corporate communication activity will be invaluable to Aviva Investors as we continue to grow our global ...

The medium is the message

10 Nov 2009 | by Suzy Bashford

and the Advertising Association, Amanda MacKenzie, group marketing director at Aviva, says: "There are too many trade ...

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