to remove filtersMarketing fear: using dread to sell everything from cleaning products to deodorants
18 Aug 2009 | by David Benady
children who might interpret the message literally. Aviva Aviva's Norwich Union Healthcare brand ...
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Chief marketing officers find it lonely in the board room
17 Nov 2009 | by Nicola Clark
at insurance firm Aviva. 'You can't make significant changes without leadership from the top.' Marketers need ... : Aviva Amanda Mackenzie Group marketing director, Aviva While advertising trade bodies ... tion to this trend is the insurance brand Aviva, which rolled out a multi-million-pound rebranding ...
Sainsbury's Justin King retains hold on Power 100 top spot
27 May 2009 | by Fiona Ramsay
this year. Wal-Mart's Rick Bendel, Morrisons' Marc Bolland, and Aviva's Amanda Mackenzie have also achieved ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
Mackenzie, Aviva B H The effervescent Mackenzie, a former British Gas marketing director with a reputation for nurturing talent, arrived at Aviva early last year to take on the role of chief marketing officer. Since then, Aviva has spent an estimated 80m using a raft of celebrities to inform consumers ...
And in the real world... Apple iPhone, Aviva, GM, beer and more
28 Apr 2009 | by Kate Nettleton
than 20,000 by 2010. Source: Financial Times Aviva's shares jumped 5 per cent after market concerns ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...
Knowing when to kill a brand
17 Feb 2009 | by Nicola Clark
. John Kitson, head of sales and marketing at Aviva, is among those who should know. It is currently ... Norwich Union to Aviva The Norwich Union brand will be dropped this June in favour of the Aviva ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
