LONDON - Aviva chief marketing officer Amanda Mackenzie has confirmed the financial services giant...this year, following its high-profile 80m campaign to flag the rebrand from Norwich Union to Aviva. Over ... . Despite claiming that brand consideration for Aviva has increased five-fold, Mackenzie said the company ... The Fast Show actor Whitehouse, which have successfully captured the brand essence'. Aviva is currently ...
LONDON - Aviva has appointed customer publisher Seven Squared to produce Your Wellbeing, a new...The magazine aims to demonstrate that Aviva is a health and wellbeing provider and not simply a health insurer. The magazine also actively encourages customers to engage with Aviva online ... by contributors, interviews with leading surgeons and Aviva customers who tell their individual stories. ...
Aviva Investors, the asset management business of insurance giant Aviva, has appointed Paul...Lockstone is currently MD of Edelman's EMEA financial practice and will start at Aviva Investors in January 2010, reporting to Erich Gerth, global business development director. He will lead external ... and corporate communication activity will be invaluable to Aviva Investors as we continue to grow our global ...
LONDON - Financial services company Aviva is rolling out a TV campaign encouraging businesses...and knowledge that the broker can bring,' said Brian Spinks, head of sales and marketing at Aviva. Creating ...
LONDON - Insurance brand Aviva has launched a nationwide roadshow offering consumers a free...; mso-bidi-language:#0400;} The Aviva Roadshow will stop at 11 destinations around the UK ... athletics sponsorship programme, members of the Aviva GB NI team athletics team will attend the roadshow to talk with visitors about the benefits of a healthy lifestyle. The Aviva Roadshows are yet another ...
. In the insurance sector, Aviva, has scrapped the Norwich Union brand, as it pools its resources around the main ...
LONDON - John Kitson, the sales and marketing director responsible for Aviva's general insurance...-fareast-language:#0400; mso-bidi-language:#0400;} Kitson joined Aviva from Norwich Union. He has worked ... Aviva rebrand. Kitson said: This is a personal choice to have a rest, go fishing, write a book, go to Norwich City FC away games, and take stock.' The Aviva sales and marketing team will be restructured ...
LONDON - Insurance company Aviva is reviewing its £150 million global media planning and buying...the various markets that it operates in globally. The review is being handled by Amanda Mackenzie, Aviva group marketing director. OMD won the UK media planning and buying account for Aviva in 2005. Aviva said it 'made sense to take a strategic approach' as it moves towards a global brand. Aviva ...
LONDON - Aviva, the insurance giant, has kicked off a pitch for its estimated £150 million global...The review has been called with the aim of consolidating Aviva s media into one agency or network and affects all the 28 markets that the insurer operates in globally. Media planning and buying for the Aviva-owned RAC is included in the process. Aviva uses a variety of agencies from each of the five major global ...
LONDON - Aviva, the UK insurance provider, is on the hunt for an agency to handle the direct...for the business, with a decision expected towards the end of October. Aviva currently works with a number ... Dog. Agencies have shared activity for Aviva's investment arm on a project basis. The company ... businesses and consumers. Aviva's investment arm is one of the UK's leading providers of investment ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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