to remove filtersMarketing fear: using dread to sell everything from cleaning products to deodorants
18 Aug 2009 | by David Benady
children who might interpret the message literally. Aviva Aviva's Norwich Union Healthcare brand ...
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Brand and charity tie-ups: guilt-free by association
06 Oct 2009 | by Becky Wilkerson
high-profile clothing-exchange programme with Marks Spencer, as well as tie-ups with Aviva ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
Mackenzie, Aviva B H The effervescent Mackenzie, a former British Gas marketing director with a reputation for nurturing talent, arrived at Aviva early last year to take on the role of chief marketing officer. Since then, Aviva has spent an estimated 80m using a raft of celebrities to inform consumers ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...
Mark Kleinman on Marketing and the City: Fight to avoid the cut
27 Jan 2009 | by Mark Kleinman
that there will be fewer marketing directors in Davos (Amanda MacKenzie of Aviva was the only UK marketing chief I noticed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
