to remove filtersAnd in the real world....MySpace, Google, M&S, BBC, ITV, BT, Costa, Whitbread, Aviva, Channel 4, GM
05 Nov 2009 | by Noel Bussey
0 0 Aviva, the UK's second-biggest insurer, will keep an eye on the break-up of ING to see ...
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Chief marketing officers find it lonely in the board room
17 Nov 2009 | by Nicola Clark
at insurance firm Aviva. 'You can't make significant changes without leadership from the top.' Marketers need ... : Aviva Amanda Mackenzie Group marketing director, Aviva While advertising trade bodies ... tion to this trend is the insurance brand Aviva, which rolled out a multi-million-pound rebranding ...
Sainsbury's Justin King retains hold on Power 100 top spot
27 May 2009 | by Fiona Ramsay
this year. Wal-Mart's Rick Bendel, Morrisons' Marc Bolland, and Aviva's Amanda Mackenzie have also achieved ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
Mackenzie, Aviva B H The effervescent Mackenzie, a former British Gas marketing director with a reputation for nurturing talent, arrived at Aviva early last year to take on the role of chief marketing officer. Since then, Aviva has spent an estimated 80m using a raft of celebrities to inform consumers ...
And in the real world... Homebase, Santander, Aviva, M&S and more
30 Apr 2009 | by Kate Nettleton
Investors have lambasted Aviva for its decision to spend tens of millions on a star-studded rebranding TV campaign. Aviva's investors accused the board of "squandering" shareholders money on the ads, created by Abbott Mead Vickers BBDO, which starred a number of high-profile stars including Bruce Willis ...
And in the real world... Apple iPhone, Aviva, GM, beer and more
28 Apr 2009 | by Kate Nettleton
than 20,000 by 2010. Source: Financial Times Aviva's shares jumped 5 per cent after market concerns ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
