Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
react.' Norwich Union, soon to be Aviva, has responded by withdrawing from price-comparison sites ...
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Why it's time for the Long Now
30 Jan 2009 | by Laurence Green
-working capital"; reactions to Aviva's rebranding exercise relate largely to how much the ad cost. (PS. To Ringo ...
Mark Kleinman on Marketing and the City: Fight to avoid the cut
27 Jan 2009 | by Mark Kleinman
that there will be fewer marketing directors in Davos (Amanda MacKenzie of Aviva was the only UK marketing chief I noticed ...
The Marketing Profile: James Boulton of HSBC
27 Jan 2009 | by Alex Brownsell
-grabbing mergers and acquisitions, and everyone from Barclays to Aviva is pushing major rebrands, there is clearly ...
Aviva hires Frank/H&K
23 Jan 2009 | by Alec Mattinson
Hill & Knowlton and Frank PR have both secured six-figure consumer briefs with Aviva-owned firms...as supporting the insurer's rebranding campaign to the Aviva name this year. At the same time, the agency ... relations at Norwich Union Insurance, said: 'As we moved to rebrand to Aviva, we saw an opportunity to look ...
Aviva hires Frank/H&K
21 Jan 2009 | by Alec Mattinson
Hill & Knowlton and Frank PR have both secured six-figure consumer briefs with Aviva-owned firms...as supporting the insurer s rebranding campaign to the Aviva name this year. At the same time, the agency ... relations at Norwich Union Insurance, said: As we moved to rebrand to Aviva, we saw an opportunity to look ...
Digital & Direct brief: Norwich Union launches first video blog
20 Jan 2009
Norwich Union, soon to be Aviva, is launching its first video blog, which stars its sales
Norwich Union marketing director explains name change in video blog
15 Jan 2009 | by Ed Kemp
LONDON - Norwich Union, soon to be Aviva, is launching its first ever video blog, starring its...the companies re-brand from Norwich Union to Aviva from 1 June. Readers of Insurance Times will be able ... to Aviva. Brokers will be able to make written posts about the blog, which will also be promoted through ... to promote the name change to Aviva which the company uses in most territories around the world. The ad ...
Branding: Brand in the news - Aviva
14 Jan 2009 | by Carl Ratcliff, Head of brand strategy, Five
Aviva is an odd name. More like a small car. Or, a beauty spa. Sorry, that's Aveda. In fact it
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
