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Putting a price on media planning

22 Sep 2009 | by David Benady

operations at Aviva (with responsibility for marketing procurement) Agency: Under review How can ...

The Week: People News - Kitson set to depart Aviva

18 Sep 2009

John Kitson, the sales and marketing director for Aviva's general insurance business, is set

Opinion: Why ad ban could lead to rise in binge-drinking

18 Sep 2009

review, Aviva being the latest. The reason isn't hard to fathom. Consolidation can bring about ...

Aviva launches consumer roadshow to provide financial advice

17 Sep 2009 | by Alex Brownsell

LONDON - Insurance brand Aviva has launched a nationwide roadshow offering consumers a free...; mso-bidi-language:#0400;} The Aviva Roadshow will stop at 11 destinations around the UK ... athletics sponsorship programme, members of the Aviva GB NI team athletics team will attend the roadshow to talk with visitors about the benefits of a healthy lifestyle. The Aviva Roadshows are yet another ...

RBS to revive dormant bank brand Williams & Glyn's

15 Sep 2009 | by Darren Davidson

. In the insurance sector, Aviva, has scrapped the Norwich Union brand, as it pools its resources around the main ...

Senior Aviva marketer John Kitson to leave

11 Sep 2009 | by Amy Golding

LONDON - John Kitson, the sales and marketing director responsible for Aviva's general insurance...-fareast-language:#0400; mso-bidi-language:#0400;} Kitson joined Aviva from Norwich Union. He has worked ... Aviva rebrand. Kitson said: This is a personal choice to have a rest, go fishing, write a book, go to Norwich City FC away games, and take stock.' The Aviva sales and marketing team will be restructured ...

Aviva reviews £150m global media planning and buying needs

10 Sep 2009 | by Arif Durrani

LONDON - Aviva, the insurance giant formerly known as Norwich Union in the UK, has called a review...into one agency or network. It will include the media requirements for the Aviva-owned motoring company RAC. At present, Omnicom handles Aviva's 50m media business in the UK, the company's biggest advertising market ... process is being led from Aviva's London headquarters by marketing operations director Jan Gooding. She ...

Aviva reviews £150m media account

10 Sep 2009 | by staff

LONDON - Insurance company Aviva is reviewing its £150 million global media planning and buying...the various markets that it operates in globally. The review is being handled by Amanda Mackenzie, Aviva group marketing director. OMD won the UK media planning and buying account for Aviva in 2005. Aviva said it 'made sense to take a strategic approach' as it moves towards a global brand. Aviva ...

Aviva calls £150m global pitch

10 Sep 2009 | by Anne Cassidy

LONDON - Aviva, the insurance giant, has kicked off a pitch for its estimated £150 million global...The review has been called with the aim of consolidating Aviva s media into one agency or network and affects all the 28 markets that the insurer operates in globally. Media planning and buying for the Aviva-owned RAC is included in the process. Aviva uses a variety of agencies from each of the five major global ...

PRWeek Global: Global Agency Report Card 2009

09 Sep 2009 | by Arun Sudhaman

Winning Philips globally constituted the year's highlight, while a slew of other new accounts - Aviva ...

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