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RAC launches Christmas breakdown gift cards

RAC, owned by Aviva, has partnered with gift card company InComm to create the 29 single-use breakdown cover vouchers that will roll out to in 600 Shell forecourt outlets across the country. The brand plans to extend the roll-out to further outlets during 2011. RAC marketing manager Shirley Gabriel ...

Digital Agency of the Year: Dare

such as Aviva, L'Oreal and Nestle. Boosted by its acquisition of a controlling stake in digital shop Soup last ...

Brand of the Year 2010

Christmas ads. All-in-all, a worthy winner. AVIVA Despite being more than 200 years old as a company, Aviva has shown it can move with the times. Its first global campaign, 'You are the big picture ... is why 40,000 photos were uploaded to the campaign's site in the first three weeks. Aviva is testament ...

Industry leaders vote John Lewis as brand of the year

The retailer was picked ahead of four other competitors on a shortlist consisting of Aviva, British Gas, Giffgaff (the brand launched by 02 last year) and Innocent. Over the past year John Lewis' profits have risen once more and its reputation for value has increased through its "never knowingly ...

Tesco sponsors Climate Week

Climate Week has four supporting partners Aviva, EDF Energy, Kellogg's and RBS. It aims to promote ways to drive down carbon emissions. Kevin Steele, Climate Week's chief executive, said he aimed to make Climate Week a "huge national occasion that creates tremendous environmental benefits ...

The Work: Private View

I think advertising should be like poison gas. It should grip you by the throat, it should bowl you over, it should knock you on your ass (George Lois, Art Luke Mugliston, head of brand, Aviva Brief: Raise awareness of Aviva's global scale and stature while demonstrating its different approach ...

Battle of the brands

, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ... .' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,000 photos have been uploaded in the first three weeks. 'Aviva now has two-and-a-half times the sector ...

Media: Things we like

and pizza. With this and the highlights of the Aviva Premiership, ITV4 is beginning to carve out its own ...

The best brands of 2010: choose your winner

for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...

Digital Leagues 2010

include Nestle, Sky, Aviva. www. skive.co.uk Code Computer Love Founded 1999. Privately ...

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