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Gerry Boyle comes full circle at Zenith

clients including Aviva ( 52m), Molson Coors ( 17m) and Reckitt Benckiser ( 85m) and retaining the O2 ... , Aviva] existing in each of the brands. It is not a big agency and a small agency; the ambition ... and Aviva pitches and what Orange and O2 are doing. However, Zed leaves us a legacy of a fantastic search ...

Aviva to sponsor video-on-demand rugby

Aviva has signed a deal to sponsor the Premiership Rugby channel on video-on-demand online.... The deal was brokered between Aviva s retained media agency, ZenithOptimedia, and digital sports specialist Perform. Heather Smith, head of sponsorship at Aviva, said: "Due to our strong presence at the forefront ... for us." Robert Gold, planning manager at ZenithOptimedia, said: "Aviva are a pioneer in their field ...

Paper Round (12 October) - Which clients are advertising in the national press?

s continues its "art label" tie-up with play.com to offer free music, while Aviva takes out a full-page ad ...

Paper Round (5 October) - Which clients are advertising in the national press?

. Elsewhere Aviva cover wraps the Metro to share the story of a customer faced with a vandalised holiday ...

Aviva campaign offers customers five minutes of fame

Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...), features real stories of Aviva customers, employees, business partners and communities, to convey ... their photograph at www.youarethebigpicture.com or via www.facebook.com/aviva . For the first 250,000 photos uploaded by members of the public, Aviva will donate 1 per image to Save the Children as part of its ...

Paper Round (4 October) - Which clients are advertising in the national press?

. Aviva promotes its "street to school" programme, which aims to help children living in poverty ...

CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet

s knitting. Bonkers works best. This is a far cry from the intensity of Nike or the pomposity of Aviva ...

Paper Round (27 July) - Which brands are advertising in the national press?

with a role in recruiting volunteers. BMW and Aviva take out ads in the supplement and the paper also ...

Trading Places: This week's people moves

on the Toyota and Aviva accounts as a digital planner. ( Campaign ) Rapier has appointed John Shaw ...

MEDIA 360: Aviva marketer Mackenzie calls for distinctive media ideas

Aviva's chief marketing officer Amanda Mackenzie today stated her aim to position the brand around...last year. The company changed its name from Norwich Union to Aviva in the UK, as part of a rebrand to Aviva in four international markets. Mackenzie opened her presentation by admitting that she ... media ideas to help Aviva carve out a distinctive positioning in the insurance sector. The rebrand ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.