21 Oct 2010
| by Simon Kershaw
We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly...through the second-hand bookstalls by the BFI on London s South Bank and happened upon the current Aviva ...
, at worst, painful. Not according to Aviva. They re claiming, in essence, that they re putting people before ...
found it on eBay, repainted and replated.
After informing the police, he told Aviva, who now ...
13 Oct 2010
Aviva is projecting giant portraits of its customers on to landmark buildings in six cites around...situations through a quick insurance service from Aviva.
People can upload their photograph at www.youarethebigpicture.com or via the Aviva Facebook page. For the first 250,000 photos uploaded by the public, Aviva will donate 1 ...
04 Oct 2010
| by Sara Kimberley
Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...), features real stories of Aviva customers, employees, business partners and communities, to convey ...
their photograph at www.youarethebigpicture.com or via www.facebook.com/aviva . For the first 250,000 photos uploaded by members of the public, Aviva will donate 1 per image to Save the Children as part of its ...
16 Sep 2010
| by Simon Kershaw
s knitting. Bonkers works best. This is a far cry from the intensity of Nike or the pomposity of Aviva ...
10 Jun 2010
Insurance brand Aviva has launched an ad campaign encouraging consumers to nominate local community...BBDO, features print, outdoor, direct marketing and digital activity, showcasing real Aviva customers. ...
04 Jun 2010
| by Alex Brownsell
Aviva has launched an ad campaign encouraging consumers to nominate local community 'heroes'....print, outdoor, direct marketing and digital activity, showcasing real Aviva customers. Each ad ...
, with an overall winner set to receive 10,000. Susan Helmont, head of brand at Aviva UK, said: "This campaign ...
, creating a real sense of how Aviva recognises what matters most to customers." Media buying ...
14 May 2010
| by Alex Brownsell
LONDON - Aviva is to push its retirement products in the latest phase of its ongoing ad campaign...their retirement income by up to 20%. Aviva has used former 'Fast Show' comic Whitehouse in its ads since August ...
Helmont, head of brand at Aviva UK. She added: "The aim is to put customers at the heart of the campaign by encouraging them to take action and shop around for their retirement income, whilst putting the Aviva brand ...