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Halifax shortlists three for £25m advertising account

30 Nov 2010 | by Matt Williams

brands. AMV BBDO currently handles the advertising for Capital One, Sainsbury Bank and Aviva, while RKCR ...

CMW lands global brief for Aviva's investment division

18 Nov 2010 | by Matt Williams

Aviva has appointed CMW to handle the global integrated advertising for its investment arm....by Jennifer Horner, the global marketing director for Aviva Investors. CMW will now be responsible for developing a global positioning and brand strategy for Aviva Investors that will launch in the first quarter ... 's appointment marks the first time that Aviva has used an agency to work on global campaigns specifically ...

ZenithOptimedia wins Aviva's £150m global media business

25 Jan 2010 | by Arif Durrani

LONDON - Aviva, the insurance giant, has appointed Publicis Groupe's ZenithOptimedia to handle its...ZenithOptimedia will now assume control of all Aviva's global media planning, buying and digital ... to Aviva last June. The new business win will include the media requirements for the Aviva-owned motoring company RAC. At present, Omnicom handles Aviva's 50m media business in the UK, the company's biggest ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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