18 Nov 2010
| by Matt Williams
Aviva has appointed CMW to handle the global integrated advertising for its investment arm....by Jennifer Horner, the global marketing director for Aviva Investors.
CMW will now be responsible for developing a global positioning and brand strategy for Aviva Investors that will launch in the first quarter ...
's appointment marks the first time that Aviva has used an agency to work on global campaigns specifically ...
21 Oct 2010
| by Simon Kershaw
We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly...through the second-hand bookstalls by the BFI on London s South Bank and happened upon the current Aviva ...
, at worst, painful. Not according to Aviva. They re claiming, in essence, that they re putting people before ...
found it on eBay, repainted and replated.
After informing the police, he told Aviva, who now ...
20 Oct 2010
| by Mark Banham
Aviva has signed a deal to sponsor the Premiership Rugby channel on video-on-demand online.... The deal was brokered between Aviva s retained media agency, ZenithOptimedia, and digital sports specialist Perform. Heather Smith, head of sponsorship at Aviva, said: "Due to our strong presence at the forefront ...
for us." Robert Gold, planning manager at ZenithOptimedia, said: "Aviva are a pioneer in their field ...
13 Oct 2010
Aviva is projecting giant portraits of its customers on to landmark buildings in six cites around...situations through a quick insurance service from Aviva.
People can upload their photograph at www.youarethebigpicture.com or via the Aviva Facebook page. For the first 250,000 photos uploaded by the public, Aviva will donate 1 ...
04 Oct 2010
| by Sara Kimberley
Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...), features real stories of Aviva customers, employees, business partners and communities, to convey ...
their photograph at www.youarethebigpicture.com or via www.facebook.com/aviva . For the first 250,000 photos uploaded by members of the public, Aviva will donate 1 per image to Save the Children as part of its ...
23 Sep 2010
| by Arif Durrani
Aviva has teamed up with homeless charity The Big Issue to highlight the plight of children at risk...as part of a new initiative, Aviva Street to School, designed to help these children back into everyday life.
The special edition continues a five-year global commitment by Aviva, valued at more than 1m ...
September.
Aviva has commissioned 100,000 copies of the supplement the first 50,000 will be given out ...
03 Sep 2010
Tough lock The Red Consultancy thought up a clever wheeze for insurance client Aviva: planting...and always secure their bike
securely (especially in Fulham), it does gain Aviva recognition as an
insurer. Product placement is minimal and Aviva is nicely associated with bike
insurance, but what's missing ...
insurance
as the saviour. And, when seeded appropriately online and backed up with
the great data Aviva has ...
07 Jul 2010
| by Joe Thomas
Aviva has replaced Guinness as the title sponsor of Premiership Rugby, having agreed a £20m four...of the 2010/11 Aviva Premiership Rugby season.
The agency will also be responsible for developing and implementing a strategy to activate Aviva s rugby sponsorship, alongside their ongoing sponsorship of UK Athletics.
Jon Varney, commercial director of Premiership Rugby, said: "Our partnership with Aviva marks ...
10 Jun 2010
| by Daniel Farey-Jones
Aviva's chief marketing officer Amanda Mackenzie today stated her aim to position the brand around...last year. The company changed its name from Norwich Union to Aviva in the UK, as part of a rebrand to Aviva in four international markets. Mackenzie opened her presentation by admitting that she ...
media ideas to help Aviva carve out a distinctive positioning in the insurance sector. The rebrand ...
10 Jun 2010
Insurance brand Aviva has launched an ad campaign encouraging consumers to nominate local community...BBDO, features print, outdoor, direct marketing and digital activity, showcasing real Aviva customers. ...
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