CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet
16 Sep 2010 | by Simon Kershaw
s knitting. Bonkers works best. This is a far cry from the intensity of Nike or the pomposity of Aviva ...
We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly...through the second-hand bookstalls by the BFI on London s South Bank and happened upon the current Aviva ... , at worst, painful. Not according to Aviva. They re claiming, in essence, that they re putting people before ... found it on eBay, repainted and replated. After informing the police, he told Aviva, who now ...
s knitting. Bonkers works best. This is a far cry from the intensity of Nike or the pomposity of Aviva ...
on the Toyota and Aviva accounts as a digital planner. ( Campaign ) Rapier has appointed John Shaw ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.