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RAC launches Christmas breakdown gift cards

13 Dec 2010 | by Alex Brownsell

RAC, owned by Aviva, has partnered with gift card company InComm to create the 29 single-use breakdown cover vouchers that will roll out to in 600 Shell forecourt outlets across the country. The brand plans to extend the roll-out to further outlets during 2011. RAC marketing manager Shirley Gabriel ...

Digital Agency of the Year: Dare

10 Dec 2010 | by Gareth Jones

such as Aviva, L'Oreal and Nestle. Boosted by its acquisition of a controlling stake in digital shop Soup last ...

Brand of the Year 2010

24 Nov 2010 | by Suzy Bashford

Christmas ads. All-in-all, a worthy winner. AVIVA Despite being more than 200 years old as a company, Aviva has shown it can move with the times. Its first global campaign, 'You are the big picture ... is why 40,000 photos were uploaded to the campaign's site in the first three weeks. Aviva is testament ...

Industry leaders vote John Lewis as brand of the year

19 Nov 2010 | by Daniel Farey-Jones

The retailer was picked ahead of four other competitors on a shortlist consisting of Aviva, British Gas, Giffgaff (the brand launched by 02 last year) and Innocent. Over the past year John Lewis' profits have risen once more and its reputation for value has increased through its "never knowingly ...

Tesco sponsors Climate Week

12 Nov 2010 | by Ed Owen

Climate Week has four supporting partners Aviva, EDF Energy, Kellogg's and RBS. It aims to promote ways to drive down carbon emissions. Kevin Steele, Climate Week's chief executive, said he aimed to make Climate Week a "huge national occasion that creates tremendous environmental benefits ...

Battle of the brands

03 Nov 2010 | by Rachel Barnes

, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ... .' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,000 photos have been uploaded in the first three weeks. 'Aviva now has two-and-a-half times the sector ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...

Aviva to sponsor video-on-demand rugby

20 Oct 2010 | by Mark Banham

Aviva has signed a deal to sponsor the Premiership Rugby channel on video-on-demand online.... The deal was brokered between Aviva s retained media agency, ZenithOptimedia, and digital sports specialist Perform. Heather Smith, head of sponsorship at Aviva, said: "Due to our strong presence at the forefront ... for us." Robert Gold, planning manager at ZenithOptimedia, said: "Aviva are a pioneer in their field ...

Digital Leagues 2010

20 Oct 2010 | by Kim Benjamin

include Nestle, Sky, Aviva. www. skive.co.uk Code Computer Love Founded 1999. Privately ...

Two become one

06 Oct 2010 | by Jane Bainbridge

that includes Warner Bros, Unilever and Aviva. According to Simon Sproule, who has taken on the role ... at Aviva. 'It has huge benefits because a brand is holistic,' she says. 'The more you manage it as a single ...

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