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Gerry Boyle comes full circle at Zenith

clients including Aviva ( 52m), Molson Coors ( 17m) and Reckitt Benckiser ( 85m) and retaining the O2 ... , Aviva] existing in each of the brands. It is not a big agency and a small agency; the ambition ... and Aviva pitches and what Orange and O2 are doing. However, Zed leaves us a legacy of a fantastic search ...

Paper Round (12 October) - Which clients are advertising in the national press?

s continues its "art label" tie-up with play.com to offer free music, while Aviva takes out a full-page ad ...

Paper Round (5 October) - Which clients are advertising in the national press?

. Elsewhere Aviva cover wraps the Metro to share the story of a customer faced with a vandalised holiday ...

Paper Round (4 October) - Which clients are advertising in the national press?

. Aviva promotes its "street to school" programme, which aims to help children living in poverty ...

Paper Round (27 July) - Which brands are advertising in the national press?

with a role in recruiting volunteers. BMW and Aviva take out ads in the supplement and the paper also ...

MEDIA 360: David Pattison opens with state of industry summary

As conference chair, Pattison briefly outlined the current state of the marketing and media scene before introducing the first speaker, Aviva chief marketing officer Amanda Mackenzie . Digital is now so familiar as to be the new normal, and is showing more strengths as well as some of its weaknesses ...

Industry leaders gather for opening of Media 360 in Manchester

David Pattison, PHD co-founder and former IPA President, will chair the two-day event and is set to give his opening address within the next hour. Morning keynote speakers include Amanda Mackenzie, chief marketing officer at Aviva, discussing how being bold in a downturn can deliver results, followed ...

John Taylor appointed chairman of ZenithOptimedia Worldwide

British Airways, BBC Worldwide and Aviva. ...

Telegraph to provide online coverage of athletics

TMG will provide live streaming of the Athletics Championship, which takes place in Doha between March 12 and 14, on Telegraph.co.uk/sport. The streaming and the event are sponsored by Aviva. TMG is also providing exclusive online coverage of England's matches in the hockey World Cup, which began ...

Could consolidated buying raise costs for the COI?

is that they are separate agencies rather than part of the same group." Just last month, financial services giant Aviva ...

 

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