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Gerry Boyle comes full circle at Zenith

clients including Aviva ( 52m), Molson Coors ( 17m) and Reckitt Benckiser ( 85m) and retaining the O2 ... , Aviva] existing in each of the brands. It is not a big agency and a small agency; the ambition ... and Aviva pitches and what Orange and O2 are doing. However, Zed leaves us a legacy of a fantastic search ...

RAC launches Christmas breakdown gift cards

RAC, owned by Aviva, has partnered with gift card company InComm to create the 29 single-use breakdown cover vouchers that will roll out to in 600 Shell forecourt outlets across the country. The brand plans to extend the roll-out to further outlets during 2011. RAC marketing manager Shirley Gabriel ...

Digital Agency of the Year: Dare

such as Aviva, L'Oreal and Nestle. Boosted by its acquisition of a controlling stake in digital shop Soup last ...

Halifax shortlists three for £25m advertising account

brands. AMV BBDO currently handles the advertising for Capital One, Sainsbury Bank and Aviva, while RKCR ...

Brand of the Year 2010

Christmas ads. All-in-all, a worthy winner. AVIVA Despite being more than 200 years old as a company, Aviva has shown it can move with the times. Its first global campaign, 'You are the big picture ... is why 40,000 photos were uploaded to the campaign's site in the first three weeks. Aviva is testament ...

Industry leaders vote John Lewis as brand of the year

The retailer was picked ahead of four other competitors on a shortlist consisting of Aviva, British Gas, Giffgaff (the brand launched by 02 last year) and Innocent. Over the past year John Lewis' profits have risen once more and its reputation for value has increased through its "never knowingly ...

Voluntary Sector: Climate Week turns to Munro & Forster

: Aviva, EDF Energy, Kellogg's and RBS. The week will draw heavily on celeb-rity endorsement ...

CMW lands global brief for Aviva's investment division

Aviva has appointed CMW to handle the global integrated advertising for its investment arm....by Jennifer Horner, the global marketing director for Aviva Investors. CMW will now be responsible for developing a global positioning and brand strategy for Aviva Investors that will launch in the first quarter ... 's appointment marks the first time that Aviva has used an agency to work on global campaigns specifically ...

Munro & Forster wins brief to support first national Climate Week event

s headline commercial partner is Tesco, along with four supporting partners: Aviva, EDF Energy, Kellogg ...

Tesco sponsors Climate Week

Climate Week has four supporting partners Aviva, EDF Energy, Kellogg's and RBS. It aims to promote ways to drive down carbon emissions. Kevin Steele, Climate Week's chief executive, said he aimed to make Climate Week a "huge national occasion that creates tremendous environmental benefits ...

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