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Halifax shortlists three for £25m advertising account

brands. AMV BBDO currently handles the advertising for Capital One, Sainsbury Bank and Aviva, while RKCR ...

Brand of the Year 2010

Christmas ads. All-in-all, a worthy winner. AVIVA Despite being more than 200 years old as a company, Aviva has shown it can move with the times. Its first global campaign, 'You are the big picture ... is why 40,000 photos were uploaded to the campaign's site in the first three weeks. Aviva is testament ...

CMW lands global brief for Aviva's investment division

Aviva has appointed CMW to handle the global integrated advertising for its investment arm....by Jennifer Horner, the global marketing director for Aviva Investors. CMW will now be responsible for developing a global positioning and brand strategy for Aviva Investors that will launch in the first quarter ... 's appointment marks the first time that Aviva has used an agency to work on global campaigns specifically ...

Tesco sponsors Climate Week

Climate Week has four supporting partners Aviva, EDF Energy, Kellogg's and RBS. It aims to promote ways to drive down carbon emissions. Kevin Steele, Climate Week's chief executive, said he aimed to make Climate Week a "huge national occasion that creates tremendous environmental benefits ...

Battle of the brands

, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ... .' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,000 photos have been uploaded in the first three weeks. 'Aviva now has two-and-a-half times the sector ...

CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly...through the second-hand bookstalls by the BFI on London s South Bank and happened upon the current Aviva ... , at worst, painful. Not according to Aviva. They re claiming, in essence, that they re putting people before ... found it on eBay, repainted and replated. After informing the police, he told Aviva, who now ...

The best brands of 2010: choose your winner

for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...

Aviva 'you are the big picture' by AMV

Aviva is projecting giant portraits of its customers on to landmark buildings in six cites around...situations through a quick insurance service from Aviva. People can upload their photograph at www.youarethebigpicture.com or via the Aviva Facebook page. For the first 250,000 photos uploaded by the public, Aviva will donate 1 ...

Two become one

that includes Warner Bros, Unilever and Aviva. According to Simon Sproule, who has taken on the role ... at Aviva. 'It has huge benefits because a brand is holistic,' she says. 'The more you manage it as a single ...

Aviva campaign offers customers five minutes of fame

Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...), features real stories of Aviva customers, employees, business partners and communities, to convey ... their photograph at www.youarethebigpicture.com or via www.facebook.com/aviva . For the first 250,000 photos uploaded by members of the public, Aviva will donate 1 per image to Save the Children as part of its ...

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