RAC, owned by Aviva, has partnered with gift card company InComm to create the 29 single-use breakdown cover vouchers that will roll out to in 600 Shell forecourt outlets across the country. The brand plans to extend the roll-out to further outlets during 2011. RAC marketing manager Shirley Gabriel ...
, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ... .' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,000 photos have been uploaded in the first three weeks. 'Aviva now has two-and-a-half times the sector ...
for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...
that includes Warner Bros, Unilever and Aviva. According to Simon Sproule, who has taken on the role ... at Aviva. 'It has huge benefits because a brand is holistic,' she says. 'The more you manage it as a single ...
predecessor, Simon Clift. Other high-profile figures in a similar role include lead Aviva marketer Amanda ...
with a role in recruiting volunteers. BMW and Aviva take out ads in the supplement and the paper also ...
on the Toyota and Aviva accounts as a digital planner. ( Campaign ) Rapier has appointed John Shaw ...
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
instant-win games. 10. Amanda Mackenzie, Aviva Mackenzie's epic campaign to rebrand Norwich Union as Aviva was not without risk - after all, changing a venerable and beloved UK brand name to a global ... and respected marketers, the question now is whether there are sufficient challenges left at Aviva to keep its ...
group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ... of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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