17 Nov 2010
| by Matt Cartmell
s headline commercial partner is Tesco, along with four supporting partners: Aviva, EDF Energy, Kellogg ...
12 Nov 2010
| by Ed Owen
Climate Week has four supporting partners Aviva, EDF Energy, Kellogg's and RBS. It aims to promote ways to drive down carbon emissions.
Kevin Steele, Climate Week's chief executive, said he aimed to make Climate Week a "huge national occasion that creates tremendous environmental benefits ...
21 Oct 2010
| by Staff
for its engineering excellence.
AVIVA
With its rebrand from Norwich Union firmly behind it, Aviva ...
of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...
23 Sep 2010
| by Arif Durrani
Aviva has teamed up with homeless charity The Big Issue to highlight the plight of children at risk...as part of a new initiative, Aviva Street to School, designed to help these children back into everyday life.
The special edition continues a five-year global commitment by Aviva, valued at more than 1m ...
September.
Aviva has commissioned 100,000 copies of the supplement the first 50,000 will be given out ...
24 Jun 2010
| by Joe Thomas
Climate Week has recruited Aviva, EDF Energy, Kellogg and RBS as sponsors.
16 Jun 2010
| by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
26 May 2010
| by Nicola Clark
instant-win games.
10. Amanda Mackenzie, Aviva
Mackenzie's epic campaign to rebrand Norwich Union as Aviva was not without risk - after all, changing a venerable and beloved UK brand name to a global ...
and respected marketers, the question now is whether there are sufficient challenges left at Aviva to keep its ...
23 Mar 2010
| by Nicola Clark
group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ...
of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...