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Munro & Forster wins brief to support first national Climate Week event

s headline commercial partner is Tesco, along with four supporting partners: Aviva, EDF Energy, Kellogg ...

Tesco sponsors Climate Week

Climate Week has four supporting partners Aviva, EDF Energy, Kellogg's and RBS. It aims to promote ways to drive down carbon emissions. Kevin Steele, Climate Week's chief executive, said he aimed to make Climate Week a "huge national occasion that creates tremendous environmental benefits ...

The best brands of 2010: choose your winner

for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...

Aviva partners with The Big Issue charity to support children

Aviva has teamed up with homeless charity The Big Issue to highlight the plight of children at risk...as part of a new initiative, Aviva Street to School, designed to help these children back into everyday life. The special edition continues a five-year global commitment by Aviva, valued at more than 1m ... September. Aviva has commissioned 100,000 copies of the supplement the first 50,000 will be given out ...

Climate Week signs up key sponsors for event

Climate Week has recruited Aviva, EDF Energy, Kellogg and RBS as sponsors.

Editor's comment: Bold brands set creativity free

This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...

Marketing's Power 100

instant-win games. 10. Amanda Mackenzie, Aviva Mackenzie's epic campaign to rebrand Norwich Union as Aviva was not without risk - after all, changing a venerable and beloved UK brand name to a global ... and respected marketers, the question now is whether there are sufficient challenges left at Aviva to keep its ...

Biggest brands: Top 100 advertisers 2010

group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ... of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.