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Battle of the brands

, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ... .' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,000 photos have been uploaded in the first three weeks. 'Aviva now has two-and-a-half times the sector ...

The best brands of 2010: choose your winner

for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...

Aviva to sponsor video-on-demand rugby

Aviva has signed a deal to sponsor the Premiership Rugby channel on video-on-demand online.... The deal was brokered between Aviva s retained media agency, ZenithOptimedia, and digital sports specialist Perform. Heather Smith, head of sponsorship at Aviva, said: "Due to our strong presence at the forefront ... for us." Robert Gold, planning manager at ZenithOptimedia, said: "Aviva are a pioneer in their field ...

Paper Round (12 October) - Which clients are advertising in the national press?

s continues its "art label" tie-up with play.com to offer free music, while Aviva takes out a full-page ad ...

Search begins for online video ad model

The Pool, a research initiative that started in the US backed by the likes of Hulu and CBS Interactive, will also be supported in the UK by the Starcom MediaVest Group and ZenithOptimedia clients Kronenbourg, Aviva, RAC and Research in Motion. After extensive consumer research of both long- and short ...

Two become one

that includes Warner Bros, Unilever and Aviva. According to Simon Sproule, who has taken on the role ... at Aviva. 'It has huge benefits because a brand is holistic,' she says. 'The more you manage it as a single ...

Paper Round (5 October) - Which clients are advertising in the national press?

. Elsewhere Aviva cover wraps the Metro to share the story of a customer faced with a vandalised holiday ...

Aviva campaign offers customers five minutes of fame

Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...), features real stories of Aviva customers, employees, business partners and communities, to convey ... their photograph at www.youarethebigpicture.com or via www.facebook.com/aviva . For the first 250,000 photos uploaded by members of the public, Aviva will donate 1 per image to Save the Children as part of its ...

Paper Round (4 October) - Which clients are advertising in the national press?

. Aviva promotes its "street to school" programme, which aims to help children living in poverty ...

Sports Marketing: Olympic promise

such as Aviva and McCain, which are closely linked to athletics in the UK, but not official Olympic partners ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.