Brands appeal for Channel 4 to change under Abraham
26 Jan 2010 | by Jeremy Lee
officer of Aviva, suggests this should be an early focus for Abraham: "Channel 4 needs to be clear on its ...
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Brands appeal for Channel 4 to change under Abraham
26 Jan 2010 | by Jeremy Lee
, chief marketing officer of Aviva, suggests this should be an early focus for Abraham. She said ...
ZenithOptimedia wins Aviva's £150m global media business
25 Jan 2010 | by Arif Durrani
LONDON - Aviva, the insurance giant, has appointed Publicis Groupe's ZenithOptimedia to handle its...ZenithOptimedia will now assume control of all Aviva's global media planning, buying and digital ... to Aviva last June. The new business win will include the media requirements for the Aviva-owned motoring company RAC. At present, Omnicom handles Aviva's 50m media business in the UK, the company's biggest ...
Campaigns: Corporate/sport - Sailing success story raises Aviva's profile
22 Jan 2010 | by Cathy Wallace
Campaign: Around Britain and Ireland Record Attempt Client: Aviva PR team: Synergy Timescale: June-July 2009 Budget: £10,000 As title sponsor of the Aviva Ocean Racing campaign, Aviva has supported British yachtswoman Dee Caffari since 2005. By completing the Aviva Challenge (May 2006 ...
Close-Up: Trott says buyout will allow CST to fulfil its potential
22 Jan 2010 | by John Tylee
executive. The Gate is a financial and press specialist whose clients include Aviva and Friends Provident ...
Revlon signs up as major athletics sponsor
20 Jan 2010 | by Joe Thomas
LONDON - Revlon has become the official sponsor for United Kingdom Athletics (UKA) and The Aviva GB
Wieden & Kennedy leads Annas shortlist
15 Jan 2010 | by Matt Williams
picked up two of the five nominations in the online category, for its work on Toyota and Aviva. ...
Pitch update
15 Jan 2010
of next week, with a result expected by the end of February. The Aviva global media pitch gathers pace ...
Opinion: The Marketing Society Forum - Can brands afford not to be shown on price-comparison websites?
13 Jan 2010
, such as insurers Aviva and Direct Line, have made their non-participation in them a marketing focus....'s in it for me. As for Paul Whitehouse getting sniffy on behalf of Aviva: again, what is the customer benefit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
