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Whatever happened to fair play?

12 May 2010 | by Suzy Bashford

be dismissed immediately.' Jan Gooding, marketing operations director, Aviva, asked all the agencies which ...

Direct marketing and sales promotion leagues 2010

30 Mar 2010 | by Richard Abbott

Ltd. DM 62%, SP 5%, other 33%. Clients include: Aviva, Barclays, Pret A Manger Proximity London ...

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ... of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...

Among the contenders

23 Mar 2010 | by Richard Abbott

entries each, include Aviva, Barclays, BT, Business Stream and More Th n. The top prize of the evening ... to investing Marks Spencer There is no alternative Marketing Teamwork Aviva Aviva's Migration Programme Team Aviva Business insurance customers ...

Special Report: Market Research - Tell me about it

17 Mar 2010 | by Mary Cowlett

that what is important to consumers is covered. AVIVA: Listening to life stories In 2008, Aviva's life ... traditional assumptions and not just reside within my insight team,' says Aviva marketing director Anne ...

Mark Kleinman on marketing and the City: Wider horizons

10 Mar 2010 | by Mark Kleinman

into Thiam's wounds, up popped Andrew Moss, the chief executive of Aviva, the Pru's main British rival ... years ago, Aviva made an approach to acquire the Pru. At the time, Moss was Aviva's finance director ... Aviva's genuine long-term growth might come from. Still, Moss' barbed comments about the comparative ...

Opinion: The Marketing Society Forum - Can brands afford not to be shown on price-comparison websites?

13 Jan 2010

, such as insurers Aviva and Direct Line, have made their non-participation in them a marketing focus....'s in it for me. As for Paul Whitehouse getting sniffy on behalf of Aviva: again, what is the customer benefit ...

Marketing Mole: Who does Google think you are? - Amanda Mackenzie, Chief marketing officer, Aviva

08 Sep 2009

- The first result is a Marketing article about Mackenzie's exit from British Gas for Aviva..... - The fourth link is to a series of images, which includes two of Aviva's Mackenzie. - The final listing ... 2008. Despite the high-profile £9m rebranding campaign for Aviva, Mackenzie has relatively few relevant links. Action - One of the image links pushes to Aviva's site, so Mackenzie could easily use ...

Sector Insight: Motor insurance

28 Jul 2009 | by Jane Bainbridge

premiums (GWP) in 2007. The top five players, which also include Aviva, RSA, Zurich and Fortis, account for 66%, with a total GWP of 5.4bn. Norwich Union has just rebranded as Aviva with a high-profile ad ... 2 Aviva 1033 1171 1388 ...

Aviva strikes deal with ITV Drama Premieres

23 Jun 2009

Aviva has struck a sponsorship deal with ITV Drama Premieres. The tie-up will begin next month

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