to remove filtersPower 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
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Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
responsible may feel they have little choice but to pull it. Aviva and Downton This was the case with Aviva's Downton Abbey idents last year, which told the true story of a man who lost his job after a motorcycle accident. Kevin Peake, Aviva's director of sponsorship and brand, says the company acted ...
McCain ends commercial partnership with UK Athletics
11 Jan 2012 | by John Reynolds
. The commercial relationship between Aviva and UK Athletics is up for renewal this year. Aviva has been a ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
in his kitchen that really makes the spot. 7. Aviva, Paul Whitehouse OK, so Abbott Mead Vickers BBDO's Aviva campaign starring Whitehouse has been a bit hit and miss, but one spot ...
Marketing Society Awards for Excellence 2011: Global marketing
07 Jun 2011
on its laurels.' Also shortlisted for Global marketing: Aviva, You are the big picture; Cisco ...
PepsiCo reshuffles with new Gatorade UK marketing director
18 May 2011 | by Loulla-Mae Eleftheriou-Smith and John Reynolds
and sprinter Usain Bolt in its marketing, as well as sponsoring high-profile events such as Aviva Premiership ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
these in his stride. AMANDA MACKENZIE, Chief marketing and communications director, Aviva Visionary ... Union under the global Aviva moniker. Since then, she has been the spearhead of a focus on brand activity that has led Aviva to adopt a more customer-centric approach to marketing. This has been evident ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
