Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
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Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
Npower hires Axa's Britton to top marketing post
30 Jan 2012 | by Alex Brownsell
, before subsequently joining Aviva as interim brand, sponsorship and corporate responsibility director ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
in his kitchen that really makes the spot. 7. Aviva, Paul Whitehouse OK, so Abbott Mead Vickers BBDO's Aviva campaign starring Whitehouse has been a bit hit and miss, but one spot ...
Major brands join forces in Start Today sustainability initiative
02 Nov 2011 | by Gemma Charles
THEMES Aviva 'Start dejunking your trunk' B Q 'Start switching off automatically' British Gas ...
Tesco Mobile edges out O2 in Net Promoter Score survey
18 May 2011 | by Oliver Luft
" for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...
Marketer of the Year 2011: Final four revealed
17 May 2011 | by Staff
marketing and communications director at Aviva. Blakesley is credited with turning around the global ... -centric approach to marketing at Aviva. The shortlist was compiled through a combination of votes from readers ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
these in his stride. AMANDA MACKENZIE, Chief marketing and communications director, Aviva Visionary ... Union under the global Aviva moniker. Since then, she has been the spearhead of a focus on brand activity that has led Aviva to adopt a more customer-centric approach to marketing. This has been evident ...
Special report on market research: A social insight
18 Mar 2011 | by Mary Cowlett
communicating, servicing and planning products,' says O2 UK marketing director Sally Cowdry. Aviva You are the Big Picture Last October, Aviva launched a global campaign, 'You are the Big Picture', designed ... Aviva'. This initiative encouraged members of the public to upload an image of themselves through a ...
Close-Up: Return of the art of advertising conversations
11 Feb 2011 | by Anne Cassidy
tightly scripted ads for Aviva. M C Saatchi's new campaign for Direct Line sees comedians including Chris ... Vickers BBDO (wrote Aviva 'goth') Trends are usually provoked by "what wins". When the sumptuous ... Kay. Even ads I thought were going to be funny and turn out not to be, like the current Aviva spot ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
