15 May 2012
| by Nicola Clark
rewarding those prepared to take risks and support creative ideas.
Mathieu pipped Amanda Mackenzie, Aviva ...
08 May 2012
| by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
High on the 24th floor of Aviva's offices this week, I was struck by the words of its chief marketing officer, Amanda Mackenzie. Paraphrasing, it went something like, "Advertising is infrastructure ...
credit for an amazing turnaround.
Crucially, brands are joining in numbers: Aviva, Barclays; Google ...
01 May 2012
| by Kim Benjamin
, Pull-Ups Kimberly-Clark
McDonald s Recruitment VCCP
Aviva
Marketing leadership ...
UK Influence
Aviva and Railway Children
Global marketing
Google Chrome BBH ...
02 Feb 2012
| by Amanda Mackenzie
officer at Aviva and president of The Marketing Society, gives her summary of last week's event....by Aviva. In essence, this is about developing a global framework requiring companies to produce an annual ...