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29 Mar 2012
to be dragged on for another three hour-long shows. On the positive side, the Aviva sponsorship idents weren ...
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Katherine Levy: While shareholders rise up, remember those who deliver
10 May 2012 | by Katherine Levy
Scalps have already been claimed with the departure of the Aviva chief executive, Andrew Moss, and Sly Bailey from Trinity Mirror, as shareholders criticise company performance and chief executive pay. For Bailey, it was increasingly difficult to convince the owners of Trinity Mirror that her 1.7 million pay ...
Can advertising win over the public?
08 Dec 2011 | by Ian Barber
industry players turned out at ITV recently to take stock of progress. "When Tim first approached Aviva ... , chief marketing and communications officer, Aviva "People still love great ads. I think they have ...
Aviva revamps Downton Abbey idents as Ofcom launches investigation
30 Sep 2011 | by Maisie McCabe
Aviva, the insurance brand, has modified the idents for its sponsorship of 'Downton Abbey...Aviva is the headline sponsor of 'Downton Abbey' as part of a wider deal covering ITV's drama ... motorcycle accident and lost his job as a result but was helped by Aviva because he had taken out income protection insurance. Aviva's idents have attracted criticism due to the downbeat tone jarring ...
Things we like
22 Sep 2011 | by Staff
get. And one thing we don't ... Aviva's Downton Abbey sponsorship idents We were excited ... , our enjoyment of the first episode was diminished somewhat by the Aviva sponsorship idents, created by Abbott Mead Vickers BBDO. In what can most kindly be described as a "bold" move, Aviva used its ...
Return of 'Downton Abbey' attracts 10.1 million viewers
19 Sep 2011 | by Daniel Farey-Jones
The beginning of the second series brought in a 34.6% share of viewing and an average 9.27 million viewers (including ITV1 +1) between 9pm and 10.30pm last night. Aviva, which has a sponsorship deal covering ITV's drama output, used 'Downton Abbey' to introduce new idents about the benefits of income ...
MediaCom, ZenithOptimedia and Publicis battle for Cannes Media Lions
20 Jun 2011 | by Anne Cassidy
shortlisted for Aviva "you are the big picture" in the Financial Products and Services category and for its O2 ...
Media: Double Standards - 'London 2012 will be the making of digital OOH'
11 Feb 2011
following the success of campaigns from Aviva and NatWest. As the home of the Javelin trains, St Pancras ...
Aviva campaign offers customers five minutes of fame
04 Oct 2010 | by Sara Kimberley
Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...), features real stories of Aviva customers, employees, business partners and communities, to convey ... their photograph at www.youarethebigpicture.com or via www.facebook.com/aviva . For the first 250,000 photos uploaded by members of the public, Aviva will donate 1 per image to Save the Children as part of its ...
ZenithOptimedia wins Aviva's £150m global media business
25 Jan 2010 | by Arif Durrani
LONDON - Aviva, the insurance giant, has appointed Publicis Groupe's ZenithOptimedia to handle its...ZenithOptimedia will now assume control of all Aviva's global media planning, buying and digital ... to Aviva last June. The new business win will include the media requirements for the Aviva-owned motoring company RAC. At present, Omnicom handles Aviva's 50m media business in the UK, the company's biggest ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
