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TV Spot of the Month - Aviva/Norwich Union

Aviva/Norwich Union spend tops £5m for high-frequency rebrand campaign....The high-frequency rebranding campaign of Norwich Union to Aviva, featuring Bruce Willis and Macauley Culkin, plus some non-celebrities, in the new 60-second creatives, has so far cost about 1.8m ... days later. In total, during March, Aviva/Norwich Union has run 30 different ads and spent more than ...

Mindshare hires Armitage

Sword and Unilever. He has also had stints as head of brand development and communications for Aviva ...

Cheeze bolsters management team

comparison site Moneyfacts Group, after more than six years as head of partnerships at insurance group Aviva ...

Diffiniti wins £23.5m Sky digital account

total billings are less than what we spend, he said. Diffiniti has handled Aviva and Dell online ...

Diffiniti wins £23m Sky digital account

total billings are less than what we spend, he said. Diffiniti has handled Aviva and Dell online ...

Walker Media adds to its expanding digital division

with the primary responsibility for the digital activity of Barclays Insurance. Cordle previously worked for Aviva ...

In Brief

to pitch list for Aviva account Mediaedge:cia has been added to the pitch list for the Aviva account ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.