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Seven Squared to publish new magazine for Aviva

LONDON - Aviva, the private health insurance and income protection company, is launching a new...staff is undisclosed, but content will be written by contributors and Aviva's clinical staff, as well as interviews with Aviva customers and leading surgeons. Seven Squared was set up following the acquisition ...

Aviva launches Your Wellbeing customer magazine

LONDON - Aviva has appointed customer publisher Seven Squared to produce Your Wellbeing, a new...The magazine aims to demonstrate that Aviva is a health and wellbeing provider and not simply a health insurer. The magazine also actively encourages customers to engage with Aviva online ... by contributors, interviews with leading surgeons and Aviva customers who tell their individual stories. ...

The medium is the message

and the Advertising Association, Amanda MacKenzie, group marketing director at Aviva, says: "There are too many trade ...

Could crowd-sourcing be a useful way to generate advertising ideas?

; mso-bidi-language:#0400;} No Jan Gooding, marketing director, Aviva If you have a ...

Putting a price on media planning

operations at Aviva (with responsibility for marketing procurement) Agency: Under review How can ...

Aviva reviews £150m global media planning and buying needs

LONDON - Aviva, the insurance giant formerly known as Norwich Union in the UK, has called a review...into one agency or network. It will include the media requirements for the Aviva-owned motoring company RAC. At present, Omnicom handles Aviva's 50m media business in the UK, the company's biggest advertising market ... process is being led from Aviva's London headquarters by marketing operations director Jan Gooding. She ...

Aviva calls £150m global pitch

LONDON - Aviva, the insurance giant, has kicked off a pitch for its estimated £150 million global...The review has been called with the aim of consolidating Aviva s media into one agency or network and affects all the 28 markets that the insurer operates in globally. Media planning and buying for the Aviva-owned RAC is included in the process. Aviva uses a variety of agencies from each of the five major global ...

In Your Space trucks to showcase Aviva ads

LONDON - Outdoor media owner In Your Space has signed a three-month campaign with Aviva Car...Space, Aviva Car Insurance will be able to target motorists while they are in the perfect mindset. The Aviva campaign is running on a total of 210 ad sites, which In Your Space calls "high reach billboards ...

Ad2One appointed to handle sales for Vtravelled.com

be shared with other users. Last month, the digital sales house was appointed by Aviva-owned breakdown ...

Penna acquires Barkers for £8.6m

the COI, Tesco, Aviva, Orange and Microsoft. Recruitment advertising has been hit particularly hard ...

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