Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
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Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
MAYBE - Jan Gooding, Global marketing director, Aviva The one thing we know about social media is that news travels incredibly fast to huge numbers of people and inspires action. Any brand ... at Aviva has shown us the importance of listening and being prepared to engage authentically in this space ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...-morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ... , highlighting the services that Aviva offers, information on a range of health-related subjects ... . In January, Aviva launched an new ad, by Abbot Mead Vickers BBDO, starring 'The Fast Show' comic Paul ...
Rugby's first interactive app launched for RBS 6 Nations
03 Feb 2012 | by Arif Durrani
Sun 5 Feb 15:00 Ireland v Wales Aviva Stadium Sat 11 Feb 16:00 Italy ... 13:30 Ireland v Italy Aviva Stadium Sat 25 Feb 16:00 England v ... :00 Ireland v Scotland Aviva Stadium Sun 11 Mar 15:00 France v England Stade ...
Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health ... propositions at Aviva, UK Health, says the scheme, launched in 2009, is popular. 'Our research shows that just ... , adding that all of Aviva's health information is based on sound data. As Jones says: 'There has been a ...
Aviva takes on Admiral with latest Paul Whitehouse ad
04 Jan 2012 | by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...the Ollie. Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ... Aviva as interim brand, sponsorship and corporate responsibility director . He reports to Aviva's UK ...
Marketers and the social divide
15 Jul 2011 | by Adam Woods
to spend money.' Aviva chief marketing officer Amanda Mackenzie is the only marketer in the top 20 ... Mackenzie, chief marketing officer, Aviva @amandamack6 Obi Felten, head of consumer marketing, Google ... in their resignation, just by seeing who is connecting with whom. AMANDA MACKENZIE, CHIEF MARKETING OFFICER, AVIVA ...
Tesco Mobile edges out O2 in Net Promoter Score survey
18 May 2011 | by Oliver Luft
" for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...
Special report on market research: A social insight
18 Mar 2011 | by Mary Cowlett
communicating, servicing and planning products,' says O2 UK marketing director Sally Cowdry. Aviva You are the Big Picture Last October, Aviva launched a global campaign, 'You are the Big Picture', designed ... Aviva'. This initiative encouraged members of the public to upload an image of themselves through a ...
Aviva to publish positive customer feedback in social media
15 Feb 2011 | by Mark Banham
Insurance specialist Aviva is to highlight positive customer comments in social media, using a...sites. Aviva has emphasised its customer service in recent advertising. The positive-only filtering ... at Aviva, said: "We ve been working with ServiceTick for a couple of years now and we like the way ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
