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Digital Report: Don't underestimate the super-affiliates

budgets. For others, the issue is more complex. Direct Line and Aviva are the most high-profile examples ...

Norwich Union set to change website address

Norwich Union, the UK's biggest insurer, is set to change its customer website address to Aviva

Digital & Direct brief: Norwich Union launches first video blog

Norwich Union, soon to be Aviva, is launching its first video blog, which stars its sales

Power 100 Marketers of 2008: 1-50

left in no doubt that he still has great enthusiasm for the job in hand. 12. Amanda Mackenzie, Aviva ... services at BT, moved to Aviva from British Gas earlier this year. The flame-haired marketer, having ... on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ...

Aviva appoints The Gate to roster

LONDON - Insurance giant Aviva has added advertising agency The Gate to its roster. The Gate...Last month the company announced the beginning of a two-year project to phase out the Norwich Union brand in favour of Aviva. Recently-appointed group marketing director Amanda MacKenzie will oversee the transition. The appointment of The Gate to the Norwich Union Life and Collective Insurance ...

Aviva completes digital agency line-up

LONDON - Aviva has completed the review of the £4m combined digital rosters for its Norwich Union

Online advertising: Top 100 online advertisers

,566,863 53.12 47 Peugeot 1,327,340 67.67 4.22 31,427,266 -16.58 48 Aviva ...

Marketing League Table: Digital leagues

% other. Clients include Audi, Aviva. www.wearegt.com 26 Avvio Design Founded 1994. Privately ... director Mark Hill. 25% consultancy, 70% design/build, 5% mobile. Clients include Aviva, Imperial ...

Norwich Union completes DM review with WDMP hiring

business. The Aviva-owned insurance giant called the direct marketing review amid major cost saving measures. Last month, Aviva confirmed that it will cut back its marketing department for its NU and RAC ...

Marketing League Tables: Digital - Digital leagues

% eCRM, 5% virals, 5% email, 20% ads, 5% other. Clients include Audi, Aviva. www.wearegt.com 26 ... , 70% design/build, 5% mobile. Clients include Aviva, Imperial Tobacco, Rexam. www ... . Clients include Bell, Aviva, Coca-Cola. www.isobar.net 2 i-level Founded 1999. Privately owned ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.