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communications approach ahead of its global rebrand is Aviva. Jan Gooding, global marketing director ... of the activity's success will be how it has affected staff pride. - Aviva Bringing its brands together ... -loved, 300-year-old brand - Norwich Union - was an emotional issue. That's why Aviva management dedicated ...
that includes Warner Bros, Unilever and Aviva. According to Simon Sproule, who has taken on the role ... at Aviva. 'It has huge benefits because a brand is holistic,' she says. 'The more you manage it as a single ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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