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regulators. CASE STUDY - AVIVA'S 'YOU ARE THE BIG PICTURE' Objective To show the brand ... . Results Over the three-month campaign, Aviva gained around 100,000 fans on its Facebook page. An Aviva ...
communications approach ahead of its global rebrand is Aviva. Jan Gooding, global marketing director ... of the activity's success will be how it has affected staff pride. - Aviva Bringing its brands together ... -loved, 300-year-old brand - Norwich Union - was an emotional issue. That's why Aviva management dedicated ...
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...
of the breakdown recovery group's £1.1bn takeover by Aviva....Lovell will leave the company on 30 June. His opposite number at Aviva's insurance business Norwich Union, Ben Welsh, takes over comms responsibility for both the RAC and NU brands. The RAC's comms team remains at 13 staff, plus 12 at its Lex fleet-hire business. Rebecca Bell, Rachel Knowles ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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