that includes Warner Bros, Unilever and Aviva. According to Simon Sproule, who has taken on the role ... at Aviva. 'It has huge benefits because a brand is holistic,' she says. 'The more you manage it as a single ...
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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