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Social Brands: How to be social

regulators. CASE STUDY - AVIVA'S 'YOU ARE THE BIG PICTURE' Objective To show the brand ... . Results Over the three-month campaign, Aviva gained around 100,000 fans on its Facebook page. An Aviva ...

Hotwire snaps up Hitachi Data Systems EMEA account from Catalysis

. Hitachi Data Systems, whose clients include Lloyds TSB, Aviva and Ferrari, expanded its global footprint ...

PRWeek Awards Shortlist 2011

Aviva - You Are the Big Picture for Aviva Clarion Communications (PR) Lakeside's Living Christmas ... Financial Services Blue Rubicon Aviva - You Are the Big Picture for Aviva Lansons Communications ... Finsbury Winning Friends in a Year of Change for Aviva Grayling 100,000 New Sales Prospects ...

Client view: Big picture, new perspectives

Aviva generated affinity and recognition for its brand using digital and social media as part...When a global consolidation programme brought the Aviva group businesses together under the Aviva ... Aviva employees had gone the extra mile for our customers. Of course, encouraging people to engage ... uploaded, Aviva donated 1 to Save the Children as part of our Street to School corporate responsibility ...

Chris Norton, Blue Rubicon: How to build trust online

and frequency of the conversation, turning a deluge of information into insight. When Aviva wanted to improve ... to engage people and ignite relationships with the brand. Aviva asked the public to donate a photo through ...

Capitalising on content

immersing themselves in local social media to the interactive element in Aviva's deceptively simple You ... of technicality we asked some of our clients like Aviva , Facebook and Experian , as well as some top digital ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.