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CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly...through the second-hand bookstalls by the BFI on London s South Bank and happened upon the current Aviva ... , at worst, painful. Not according to Aviva. They re claiming, in essence, that they re putting people before ... found it on eBay, repainted and replated. After informing the police, he told Aviva, who now ...

Aviva 'tell us your story' by Abbott Mead Vickers BBDO

Insurance brand Aviva has launched an ad campaign encouraging consumers to nominate local community...BBDO, features print, outdoor, direct marketing and digital activity, showcasing real Aviva customers. ...

Aviva features customers in 'local hero' campaign

Aviva has launched an ad campaign encouraging consumers to nominate local community 'heroes'....print, outdoor, direct marketing and digital activity, showcasing real Aviva customers. Each ad ... , with an overall winner set to receive 10,000. Susan Helmont, head of brand at Aviva UK, said: "This campaign ... , creating a real sense of how Aviva recognises what matters most to customers." Media buying ...

Agencies line up for Aviva direct brief

LONDON - Aviva, the UK insurance provider, is on the hunt for an agency to handle the direct...for the business, with a decision expected towards the end of October. Aviva currently works with a number ... Dog. Agencies have shared activity for Aviva's investment arm on a project basis. The company ... businesses and consumers. Aviva's investment arm is one of the UK's leading providers of investment ...

Aviva completes digital agency line-up

LONDON - Aviva has completed the review of the £4m combined digital rosters for its Norwich Union

Direct: Aviva asset firm hands job to SFW

Aviva's asset-management brand, Morley, has appointed direct specialist Stephens Francis Whitson

Kitcatt Nohr wins £20m Aviva direct marketing account

LONDON - Aviva has handed Kitcatt Nohr Alexander Shaw the estimated £20m direct marketing account...handled by the Norwich-based Fox Murphy, which is retained by Aviva. It also works on RAC, which was bought by Aviva last year. Last year, Aviva consolidated the DM for all its products into Fox Murphy ...

 

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