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RAC appoints Occam to handle data

The move follows the sale of RAC by parent insurance company Aviva to the US private equity firm Carlyle Group in June this year, for 1bn. The sell-off was part of Aviva s strategy to focus on its insurance and savings business. RAC aims to deliver more efficient and insightful marketing campaigns ...

CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

We live in the age of "posting" and "tagging", and Aviva's new testimonial-based campaign cleverly...through the second-hand bookstalls by the BFI on London s South Bank and happened upon the current Aviva ... , at worst, painful. Not according to Aviva. They re claiming, in essence, that they re putting people before ... found it on eBay, repainted and replated. After informing the police, he told Aviva, who now ...

CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet

s knitting. Bonkers works best. This is a far cry from the intensity of Nike or the pomposity of Aviva ...

Creston positive on outlook after profits climb 29%

. Creston enjoyed a record period for new business, bringing in 11m in revenue through wins such as Aviva ...

Teamspirit hires Turner as executive creative director

for Intermediaries, Aviva and Aegon Asset Management. ...

Teamspirit hires Turner as executive creative director

for Intermediaries, Aviva and Aegon Asset Management. ...

Not Actual Size hires Derbyshire to manage Walkers

will also work with clients including Nike, NFL, Aviva, BMW and Famous Grouse. Derbyshire joins Not Actual ...

B&Q appoints Alchemy Worx to email task

for Aviva , which owns brands RAC, BSM and Norwich Union . Since joining, he has overseen a redesign ...

Morley takes over Bank station with power and precision

LONDON - Morley, the asset management firm owned by Aviva, has taken over Bank station for a month

Michaelides & Bednash and Kitcatt Nohr join IPA

, Marc Nohr, Vonnie Alexander and Jeremy Shaw. It recently landed Aviva's £20m motor and niche insurance ...

 

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