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RAC, owned by Aviva, has partnered with gift card company InComm to create the 29 single-use breakdown cover vouchers that will roll out to in 600 Shell forecourt outlets across the country. The brand plans to extend the roll-out to further outlets during 2011. RAC marketing manager Shirley Gabriel ...
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
of Churchill, More Th n and Aviva. More Th n and Churchill have both adapted their ads for direct ...
giant Aviva, believes consumers want appropriate services at the right time, rather than a cosy one ... people want, they want brands that react in the right way at the moment they need them.' Aviva has ... it appropriate to ensure that their situation is understood. While Aviva encourages staff to respond to customers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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