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This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...
The agency has been given three months' notice on the business, which is being consolidated into the Norwich-based agency Fox Murphy. Fox Murphy is retained by the financial services group Aviva, which ... Partnership, which created the "helping hand" advertising idea. Aviva is aiming to boost the RAC ...
Union owner Aviva in March. If you have an opinion on this or any other issue raised on Brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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