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This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...
The Aviva-owned brand is offering new customers free dental and optical cover for the first year. The campaign, created by Kitcatt Nohr Alexander Shaw, spans DRTV, direct mail and door-drops. The DRTV spot will air for a month in daytime and early evening spots before returning later in the year. The work ...
, Marc Nohr, Vonnie Alexander and Jeremy Shaw. It recently landed Aviva's £20m motor and niche insurance ...
The agency will also work alongside Norwich Union's other direct agency, Team Spirit, to target SMEs in the growing corporate healthcare market. The Aviva-owned company had originally approached six agencies before drawing up a shortlist of three. The pitch involved incumbent Bright ...
The Aviva-owned private health insurer ran a press, poster and direct mail campaign that highlighted long delays for NHS operations at the Royal Cornwall and Royal Shrewsbury hospital trusts and promoted its service. One press ad read "Royal Cornwall Hospital. Queues likely. Avoid the wait. Call ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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