08 Feb 2012
The latest ad for Aviva car insurance introduces a new Paul Whitehouse character, a Lancastrian...The spot, by Abbott Mead Vickers BBDO, promotes Aviva s new online deal. "Eddie" will also appear in two more ads planned for this year.
The spot was written by Dave Buchanan and art directed by Mike Hannett. It was directed by Declan Lowney through HSI. ...
02 Feb 2012
| by Amanda Mackenzie
officer at Aviva and president of The Marketing Society, gives her summary of last week's event....by Aviva. In essence, this is about developing a global framework requiring companies to produce an annual ...
26 Jan 2012
Aviva has released a set of idents for its partnership with the Home channel to advertise its home
06 Jan 2012
| by John Reynolds
Aviva, the sponsor of top-flight club rugby union, is targeting the forthcoming Wembley clash...-up act before the Wembley match to encourage a higher attendance.
Aviva is also considering a series ...
numbers to those at Twickenham.
Aviva has been the sponsor of Premiership Rugby since 2009.
Aviva ...
04 Jan 2012
Abbott Mead Vickers BBDO has created an integrated campaign to support the launch of Aviva's new...The new ad is the latest in the current campaign in which Paul Whitehouse plays a range of Aviva customers. His latest character is a fishing fanatic. ...
04 Jan 2012
| by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...the Ollie.
Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ...
Aviva as interim brand, sponsorship and corporate responsibility director . He reports to Aviva's UK ...
08 Dec 2011
| by John Reynolds
Kevin Peake, Npower's former marketing director, is joining Aviva as interim brand, sponsorship...Peake left his role at Npower in August this year following a restructure of its operations .
He will report to Anne Filatotchev, Aviva's UK marketing director.
Peake left Npower after it was split into three teams: domestic markets, SME markets and industrial and commercial markets, ahead of a ...
05 Dec 2011
| by Maisie McCabe
Aviva, the insurance brand, has been admonished by Ofcom for the controversial idents for its...In October Aviva modified its sponsorship bumpers for Downton Abbey after widespread media ...
Campaign revealed Aviva had decided to change them it emerged that broadcasting regulator Ofcom had ...
of paper and saying: "I think I m still covered if I do that course!" followed by the line: "Aviva Income ...
29 Nov 2011
| by Alex Brownsell
Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled...provided an impressive example by becoming the first chief marketing officer of Aviva on its executive ...
16 Nov 2011
| by Matthew Chapman
Aviva will become the first commercial sponsor to hand over its shirt logo to a charity for a one...Aviva has been Norwich City Football Club's main club sponsor since 2008 and is handing over its ...
.
It is the fourth year running that Aviva has given away its Norwich City sponsorship to charities. However ...
.
Aviva works with the Railway Children as part of a five-year global "street-to-school" programme ...