LONDON - Aviva is launching another celebrity-filled campaign featuring the likes of Ringo Star...The ad, created by Abbott Mead Vickers BBDO, sees the celebrities alongside members of the public expressing their opinions about what they expect from an insurance company. By featuring these diverse viewpoints, the campaign seeks to promote Aviva's commitment to the consumer's needs. The campaign follows ...
to communicate Aviva's name change from Norwich Union....The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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