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The Week: People News - Kitson set to depart Aviva

John Kitson, the sales and marketing director for Aviva's general insurance business, is set

Agencies line up for Aviva direct brief

LONDON - Aviva, the UK insurance provider, is on the hunt for an agency to handle the direct...for the business, with a decision expected towards the end of October. Aviva currently works with a number ... Dog. Agencies have shared activity for Aviva's investment arm on a project basis. The company ... businesses and consumers. Aviva's investment arm is one of the UK's leading providers of investment ...

The Week: Media news - Aviva to sponsor ITV Drama

Aviva, the insurance group, has signed a deal to sponsor ITV Drama Premieres....Idents, carrying the line "for life's little dreams", will air in July to build awareness of Aviva's life insurance, investment, retirement and healthcare products. The deal follows Aviva's high-profile name change campaign, featuring a range of celebrities, through Abbott Mead Vickers BBDO. ...

The Week: Media news - Slump aids Aviva rebrand

Aviva has saved vast sums of money on its latest rebranding advertising campaign because

Ringo Starr and Elle Mcpherson star in latest Aviva spot

LONDON - Aviva is launching another celebrity-filled campaign featuring the likes of Ringo Star...The ad, created by Abbott Mead Vickers BBDO, sees the celebrities alongside members of the public expressing their opinions about what they expect from an insurance company. By featuring these diverse viewpoints, the campaign seeks to promote Aviva's commitment to the consumer's needs. The campaign follows ...

Ringo Starr and Bruce Willis in Aviva ad

to communicate Aviva's name change from Norwich Union....The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...

The Week: Digital reviews - Aviva hires quartet for NU

Aviva has appointed Soup, GT, glue and Chemistry to the digital advertising roster for Norwich

Aviva sees agencies for £4m digital task

Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its £4...Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing director. She is due to join the company in March. Aviva declined to comment. ...

Aviva sees agencies for £4m digital task

LONDON - Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its...Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing director. She is due to join the company in March. Aviva declined to comment. ...

The Week: People News - Aviva appoints Mackenzie

director at Aviva, the owner of Norwich Union and RAC. Mackenzie will join on 3 March in a global role

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.