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The Annual 2011: Top 10 celebrity ads

in his kitchen that really makes the spot. 7. Aviva, Paul Whitehouse OK, so Abbott Mead Vickers BBDO's Aviva campaign starring Whitehouse has been a bit hit and miss, but one spot ...

Aviva revamps Downton Abbey idents as Ofcom launches investigation

Aviva, the insurance brand, has modified the idents for its sponsorship of 'Downton Abbey...Aviva is the headline sponsor of 'Downton Abbey' as part of a wider deal covering ITV's drama ... motorcycle accident and lost his job as a result but was helped by Aviva because he had taken out income protection insurance. Aviva's idents have attracted criticism due to the downbeat tone jarring ...

MediaCom, ZenithOptimedia and Publicis battle for Cannes Media Lions

shortlisted for Aviva "you are the big picture" in the Financial Products and Services category and for its O2 ...

Close-Up: Return of the art of advertising conversations

tightly scripted ads for Aviva. M C Saatchi's new campaign for Direct Line sees comedians including Chris ... Vickers BBDO (wrote Aviva 'goth') Trends are usually provoked by "what wins". When the sumptuous ... Kay. Even ads I thought were going to be funny and turn out not to be, like the current Aviva spot ...

Media: Double Standards - 'London 2012 will be the making of digital OOH'

following the success of campaigns from Aviva and NatWest. As the home of the Javelin trains, St Pancras ...

Pick & Turkey league (4 Feb 2011)

1 AMV BBDO Aviva Paul Whitehouse 1 JWT London Kit Kat crane ...

Pick & Turkey league (28 Jan 2011)

PICK OF THE WEEK Ian Darby was haunted by Abbott Mead Vickers BBDO s latest Aviva spot featuring Paul Whitehouse: "The Ghost dead bloke in the room trick has rarely been executed so effectively ... 1 AMV BBDO Aviva Paul Whitehouse Turkey tally ...

Aviva takes different approach to life insurance ads

Aviva has launched an emotional TV ad that features comedian Paul Whitehouse as a dead man who...The ad, created by AMV BBDO, adopts a different approach to previous Aviva life insurance ads and is aimed at people who have lost a loved one. It is targeting the nearly 20 million people 39% of UK ... -death approach differs from previous Aviva Life Insurance campaigns, which have focused on the "what if ...

Aviva campaign offers customers five minutes of fame

Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...), features real stories of Aviva customers, employees, business partners and communities, to convey ... their photograph at www.youarethebigpicture.com or via www.facebook.com/aviva . For the first 250,000 photos uploaded by members of the public, Aviva will donate 1 per image to Save the Children as part of its ...

Aviva features customers in 'local hero' campaign

Aviva has launched an ad campaign encouraging consumers to nominate local community 'heroes'....print, outdoor, direct marketing and digital activity, showcasing real Aviva customers. Each ad ... , with an overall winner set to receive 10,000. Susan Helmont, head of brand at Aviva UK, said: "This campaign ... , creating a real sense of how Aviva recognises what matters most to customers." Media buying ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.