And in the real world... Homebase, Santander, Aviva, M&S and more
30 Apr 2009 | by Kate Nettleton
Investors have lambasted Aviva for its decision to spend tens of millions on a star-studded rebranding TV campaign. Aviva's investors accused the board of "squandering" shareholders money on the ads, created by Abbott Mead Vickers BBDO, which starred a number of high-profile stars including Bruce Willis ...



