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Brands failed by siloed approach to marketing

23 Sep 2011 | by Andrew McCormick

-ordination, communication and common interest from all parties,' she adds. Insurer Aviva's global brand director, Jan ... ,' she says. 'What we have experienced at Aviva, is our transformation into a single brand, with everyone ... could never achieve.' Aviva has also taken practical steps to make sure its marketing meets overall ...

Trading places: this week's people moves

23 Sep 2011 | by Sara Kimberley

The Gate has poached Aviva's global brand director, Luke Mugliston , to become its chief executive ...

CST The Gate snares Aviva's Mugliston as chief executive

22 Sep 2011 | by Sara Kimberley

CST The Gate has poached Aviva's global brand director, Luke Mugliston, to become its chief..., the managing director, becomes chairman. Mugliston leaves Aviva after seven years, during which time ... Tim Lindsay. Mugliston said: "While I am sad to leave Aviva, I always planned to come back ...

Things we like

22 Sep 2011 | by Staff

get. And one thing we don't ... Aviva's Downton Abbey sponsorship idents We were excited ... , our enjoyment of the first episode was diminished somewhat by the Aviva sponsorship idents, created by Abbott Mead Vickers BBDO. In what can most kindly be described as a "bold" move, Aviva used its ...

Hit or Miss? Aviva hits Downton Abbey viewers with 'depressing' campaign

22 Sep 2011

Aviva faced a torrent of online criticism last Sunday after it ran adverts during ITV's Downton...After the flood of complaints about the adverts, Aviva was forced to issue a statement. 'We ... -fire hit, but what a disaster. You can tell Aviva's creatives wanted to devise the next Gold Blend or BT ... of the modern world. What was Aviva thinking in giving us such a hideous tale of motorbike accidents ...

Return of 'Downton Abbey' attracts 10.1 million viewers

19 Sep 2011 | by Daniel Farey-Jones

The beginning of the second series brought in a 34.6% share of viewing and an average 9.27 million viewers (including ITV1 +1) between 9pm and 10.30pm last night. Aviva, which has a sponsorship deal covering ITV's drama output, used 'Downton Abbey' to introduce new idents about the benefits of income ...

Aviva revives 'You Are The Big Picture' ad campaign

19 Sep 2011 | by Ariane Osman

Aviva, the insurance giant, is today (18 September) launching the second phase of its 'You...and messages through Aviva s Facebook page. For every upload, the brand will donate 2 to the international ... will be combined to create a montage in the shape of a face, aimed at reinforcing Aviva s image as a brand ... on the National Theatre s Lyttelton fly tower and will be available on YouTube. Aviva is also targeting ...

Aviva 'ITV Drama Premieres idents' by AMV BBDO

14 Sep 2011

Aviva is using real-life customer experiences to demonstrate how it looks after them in times

Hotwire snaps up Hitachi Data Systems EMEA account from Catalysis

13 Sep 2011 | by Sara Luker

. Hitachi Data Systems, whose clients include Lloyds TSB, Aviva and Ferrari, expanded its global footprint ...

Awards: PRWeek Awards shortlist 2011

09 Sep 2011

Wrestling Entertainment W Communications i Launch for i newspaper Live PR Event Blue Rubicon Aviva - You Are the Big Picture for Aviva Clarion Communications Lakeside's Living Christmas Fairy ... for TomTom Financial Services Sponsored by Precise Blue Rubicon Aviva - You Are the Big Picture ...

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