PICK OF THE WEEK Ian Darby was haunted by Abbott Mead Vickers BBDO s latest Aviva spot featuring Paul Whitehouse: "The Ghost dead bloke in the room trick has rarely been executed so effectively ... 1 AMV BBDO Aviva Paul Whitehouse Turkey tally ...
group Aviva, which increased its marketing spend by 87% year on year as part of an ambitious rebranding campaign. Sally Shire, Aviva's group brand development director, says that the downturn made introducing ... of the Aviva brand, achieved ahead of all our internal targets, so our investment has served us very well ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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