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And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...

Knowing when to kill a brand

. John Kitson, head of sales and marketing at Aviva, is among those who should know. It is currently ... Norwich Union to Aviva The Norwich Union brand will be dropped this June in favour of the Aviva ...

The week in marketing: 18 November

Kennedy Amsterdam will run across TV, cinema, digital, banners and print channels. Aviva hires Gooding Insurer Aviva has expanded its marketing team ahead of the 2009 rebrand of Norwich Union. Jan Gooding has ...

The glass ceiling in marketing

statistics,' said Amanda Mackenzie, group marketing director at Aviva. Female marketing directors' salaries ...

McCain chips back health focus with £5m athletics tie

Athletics' principal sponsor is insurance firm Aviva, whose sponsorship also expires in 2012. ...

The pitfalls of adopting a new brand name

to be replaced by the less patriotic-sounding Aviva, which its senior management argues will allow it to shake...the wrong reasons. However, Aviva brand development director Sally Shire identifies key differences ... believes will make the change a success. Not least of these, she says, is that 'Aviva is already a ... that has such a strong heritage in Britain. Consequently, the Aviva name is being phased in slowly ...

Power 100 Marketers of 2008: 1-50

left in no doubt that he still has great enthusiasm for the job in hand. 12. Amanda Mackenzie, Aviva ... services at BT, moved to Aviva from British Gas earlier this year. The flame-haired marketer, having ... on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ...

How to get ahead in marketing: Part I - Customers in charge

Snowball (Abbott Mead Vickers BBDO) and David Lundholm (Norwich Union/Aviva) have been named as individuals ...

Ethical marketing

. Who s doing it: Insurance company Aviva. Its latest ad campaign declares that the firm s strategy for the future is to make sure there is a future . But what will Aviva do about it? It is committed to becoming ...

REVIEW: Marketing and advertising news in the week’s press

will be marketed under the name Aviva, and contains a high content of vitamins, minerals and enzymes, will roll ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.